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Yonge Lawrence Village Business Improvement Area Accomplishments that Improve our Village Since the Yonge Lawrence BIA started in 2001, it has been busy developing and implementing programs and activities to promote and improve the local business area. The Village is a great place to shop, work and live, and our aim is to promote and increase the profile of the Village with shoppers, community residents and the public. A strategic business plan for the Yonge Lawrence Village BIA was completed in 2001, and the BIA has been implementing the recommendations and strategies included in the business plan. Some of the BIA’s key accomplishments are outlined below. Streetscape and Beautification Completed in 2005, this five-year program has improved the look of the Village. Seasonal banners, floral hanging baskets, custom street signs, improved pedestrian lighting, and more benches and trees in the Village have helped transform the neighbourhood into an appealing, attractive shopping, dining and business district. Marketing and Promotion Promoting Yonge Lawrence Village as one of Toronto’s best neighbourhoods for shopping, dining and business services is the top priority for the BIA. The Village Day Festival and the Village Art Walk are events that the BIA has invested in to help attract more customers to the Village. To support Village Day, the BIA plans and coordinates marketing and promotions including: subway car and station posters; radio advertising spots; advertising and area promotions in local newspapers; window posters; business directories; and event brochures. In total, Village Day advertising reaches over one million people directly and indirectly. In addition, the BIA also distributed press releases and event listings to major media outlets in the Toronto area. Website Since the Yonge Lawrence Village BIA website went online in 2001, visitor traffic to the site has increased yearly. This dynamic marketing tool is in the process of being redesigned to strengthen its role as a marketing tool. New member business web pages will include more information on their business and its unique products or services. The website will also be more interactive and community-oriented, so that people will go to it regularly to access the information they need to make their shopping and dining decisions. Branding the Village To provide consistent brand recognition for the Village, the BIA has also developed the distinctive logo above and marketing tag line that is used in all advertising and marketing materials. “Small town feel, big city appeal” positions the Village as an eclectic mix of shops, restaurants and services where shoppers and visitors can experience a small town atmosphere with big city offerings and appeal. |
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